Review of literature

Grand Canyon University Epidemiology and Communicable Diseases MRS.-IV Sandra White July 3, 2014 Epidemiology Hepatitis B We have come far in healthcare and everyday we get closer to solutions and can succeed in the understanding of disease processes unknown and foreign to us. We have been challenged many times by the illnesses that have taken so many lives but never in vain as when this unfortunate event has happened we have been able to get closer to a solution.The many diseases that have been a main factor in causing death are many however; we have come far in the vaccination process and treatments. In this paper we will focus on Hepatitis B. The virus that has been around for many years and was unknown to mankind until it became a global issues, causing scientists from all over the world to assess, evaluate and then research for a vaccination against this virus, in the 1965 by DRP Plumber however, it was licensed in the unites states in 1981 to be used as it showed a 90 or greate r % chance of treatment (â€Å"Hepatitis B foundation,† 2014).Writing about hepatitis B and talking about, people will understand that it is a virus which they should get vaccinated for or have their children vaccinated however, what truly is Hepatitis B and what does it do? Continuing on this important subject this writer will start off by explaining where this virus was discovered and where it could have manifested. We will also discuss the symptoms, treatment and environmental factors contributing to the disease. Including the nurses' role in the system. What can a health care worker contribute and teach the community?Hepatitis B (HUB) affects the liver of the infected person. It in turn causes scaring of he liver, liver diseases, death and liver cancer (CDC, 2014). The way a person can get infected in the first place varies. Many times one could get infected by blood ; open sores, sharing needles, unprotected intercourse and any other way of transferring blood from an exp osed person to an unexposed person. The infection is not such as HIVE, meaning you get infected once and then you raise immunity towards it and will not be exposed or get infected again.This also varies as some, will not get rid of the infection. If this occurs, where someone has been infected for more than six months hey will be considered a carrier and can easily without any sign and symptoms of infection, infect others. The symptoms vary from person to person however the main symptoms and side effects include and are not limited to, fever, Jaundice, abdominal pain, unexplained fatigue and unusual light colored stools, causing extreme gastrointestinal dysfunctions and pain (â€Å"Hepatitis B foundation,† 2014).A damaged liver caused by the HUB can be detrimental. The liver is an organ we can not survive without, it is as it would be an engine, cleaning the system; clearing the load of waste products, drugs, making clotting factors to stop excessive bleeding after cuts and i njuries. It also produces immune factors and will remove bacteria from the blood. Furthermore, it also releases bile to help digest food and absorb many nutrients needed (â€Å"Hepatitis B foundation,† 2014). HUB can cause liver cancer and if not treated immediately, it can be detrimental to the affected person.It is important to have a liver biopsy in this case and move forward with appropriate treatment such as any surgical removal of tumor or targeted liver chemotherapy. Treating and preventing this disease is mainly and most focused on certain age groups. It in this case has a demographic interest approach. Per the Hepatitis B Foundation, they report that the â€Å"risk of developing a chronic hepatitis infection is directly related to the age at which one becomes infected with the virus (â€Å"Hepatitis B foundation,† 2014).Per the Centers for disease control and prevention they report that the highest rated infected populations are infants with infected mothers, health care workers, intercourse between men, population who share needles between hem when using illicit drugs and any contact between infected and uninfected person. They continue to report that there is no acute treatment for an acute infection and that treatment is supportive, as many may also not have clear symptoms at first. Furthermore, per the world health organization, they report â€Å"more than 780 000 people die every year† form HUB in the world (WHO, 2014).The geographical distribution is such that the highest rate presents in the sub Sahara Africa and East Asia. We must understand that these are poor unprivileged areas in the world and cost likely and many times do not have enough access to education, vaccines or treatment. The world organization of health reports that most of these people in these areas are infected as children and 5-10 % of adults become chronically infected with HUB however, in general it is reported by WHO as well that 15-25% of adults who become chronically infected during childhood die from hepatitis B- related liver cancer or cirrhosis. WHO, 2014). Again, the vaccine has been available for everyone since 1982 shortly after it was discovered in 1965. It has shown and proven to decrease the infection by 95% (CDC, 2014). However, funding and availability of transport and financial support is lacking to spread the vaccination to these regions and could, unfortunately take many more lives before a solution can be reached and adding that â€Å"HUB and HCI infections account for the majority of cirrhosis and primary liver cancer throughout most of the world† (Peer,J. F. , Armstrong, G. L, 2006).Further discussing the HUB this writer will contrast it towards the epidemiology triangle, which was founded and created by researchers to better understand and solve health problems including viruses and infections. By researching around the epidemiology triangle for Hepatitis B we can understand that there is an agent, whi ch in this case would be the HUB (virus), which, then will infect the host (a human). Vertex number three is the environmental factor researches pertain to as â€Å"where†, the condition of the host, the outside factors causing the agent to reside on host and infect it.For hepatitis B we have confirmed that all the factors exist. The agent (HUB) will enter the host whom would be the human blood cells, in other words, HUB infection is caused by the virus which will penetrate in to the cell and release its gnome into it. As we will not go into the details of the viral life cycle but including that per the Journal by Lu X and Block Timothy, in their research, † Study of early steps of hepatitis B life cycle† they report that the virus will infect its host by three stages called; attachment, fusion and entry.The research is still ongoing on the specifics of the complete cycle of the HUB (Lu & Block, 2004). The environmental factor includes dried blood on surfaces, whi ch is infected, and if another person will have contact with it. Another environmental situation can be the needles found on streets seed by drug users whom can have been infected as well. When healthcare workers work with blood pathogens and areas where they could easily be exposed it is important for them to be vaccinated before hand as this environmental factor could have a deadly turn out.So what is the role of the community nurse in this case and in regards to hepatitis B? As nurses are to advocate for their community it is also a responsibility for some to step up in their role and collect data and analyze the case findings within the community. In this regard it is important and in many cases also a requirement for a ruse to obtain a baccalaureate degree in nursing and to then establish partnership and collaboration with public health professionals.It is important for the public health nurse to involve the community and their awareness on public safety, vaccination and preven tion of diseases. Some ways a public health nurse can participate is to help clinics control communicable diseases, educate and participate in environmental sanitation, health education including schools as well. To control and manage results, increase or decrease of disease within the community, a nurse could for example collect data by questionnaires.Another way would be to collaborate with laboratories by collecting data and assessing the results Furthermore, nurses should follow up with every patient who might have been infected or could be at risk for infection by doing home calls or call patients back to assess results and contribute further in education. There are many national agencies one can choose to seek further information from or refer a client too; one of them is the center for disease control and prevention. Another major agency is the world health organization, which also covers on an international level.Another online site that can be viewed is Hepatitis B foundati on with tremendous amount of information and the latest updates on research. For the serving and veterans the VA has many resources as well that can be visited. As the information has become vast and with new technology discovered, we are get a little closer to a wider solution and treatment including prevention. There are still many vast majorities of regions that are in need of proper education and preventive care such as vaccines however, with the appropriate funding and health care providers this goal can also be reached. Review of literature Grand Canyon University Epidemiology and Communicable Diseases MRS.-IV Sandra White July 3, 2014 Epidemiology Hepatitis B We have come far in healthcare and everyday we get closer to solutions and can succeed in the understanding of disease processes unknown and foreign to us. We have been challenged many times by the illnesses that have taken so many lives but never in vain as when this unfortunate event has happened we have been able to get closer to a solution.The many diseases that have been a main factor in causing death are many however; we have come far in the vaccination process and treatments. In this paper we will focus on Hepatitis B. The virus that has been around for many years and was unknown to mankind until it became a global issues, causing scientists from all over the world to assess, evaluate and then research for a vaccination against this virus, in the 1965 by DRP Plumber however, it was licensed in the unites states in 1981 to be used as it showed a 90 or greate r % chance of treatment (â€Å"Hepatitis B foundation,† 2014).Writing about hepatitis B and talking about, people will understand that it is a virus which they should get vaccinated for or have their children vaccinated however, what truly is Hepatitis B and what does it do? Continuing on this important subject this writer will start off by explaining where this virus was discovered and where it could have manifested. We will also discuss the symptoms, treatment and environmental factors contributing to the disease. Including the nurses' role in the system. What can a health care worker contribute and teach the community?Hepatitis B (HUB) affects the liver of the infected person. It in turn causes scaring of he liver, liver diseases, death and liver cancer (CDC, 2014). The way a person can get infected in the first place varies. Many times one could get infected by blood ; open sores, sharing needles, unprotected intercourse and any other way of transferring blood from an exp osed person to an unexposed person. The infection is not such as HIVE, meaning you get infected once and then you raise immunity towards it and will not be exposed or get infected again.This also varies as some, will not get rid of the infection. If this occurs, where someone has been infected for more than six months hey will be considered a carrier and can easily without any sign and symptoms of infection, infect others. The symptoms vary from person to person however the main symptoms and side effects include and are not limited to, fever, Jaundice, abdominal pain, unexplained fatigue and unusual light colored stools, causing extreme gastrointestinal dysfunctions and pain (â€Å"Hepatitis B foundation,† 2014).A damaged liver caused by the HUB can be detrimental. The liver is an organ we can not survive without, it is as it would be an engine, cleaning the system; clearing the load of waste products, drugs, making clotting factors to stop excessive bleeding after cuts and i njuries. It also produces immune factors and will remove bacteria from the blood. Furthermore, it also releases bile to help digest food and absorb many nutrients needed (â€Å"Hepatitis B foundation,† 2014). HUB can cause liver cancer and if not treated immediately, it can be detrimental to the affected person.It is important to have a liver biopsy in this case and move forward with appropriate treatment such as any surgical removal of tumor or targeted liver chemotherapy. Treating and preventing this disease is mainly and most focused on certain age groups. It in this case has a demographic interest approach. Per the Hepatitis B Foundation, they report that the â€Å"risk of developing a chronic hepatitis infection is directly related to the age at which one becomes infected with the virus (â€Å"Hepatitis B foundation,† 2014).Per the Centers for disease control and prevention they report that the highest rated infected populations are infants with infected mothers, health care workers, intercourse between men, population who share needles between hem when using illicit drugs and any contact between infected and uninfected person. They continue to report that there is no acute treatment for an acute infection and that treatment is supportive, as many may also not have clear symptoms at first. Furthermore, per the world health organization, they report â€Å"more than 780 000 people die every year† form HUB in the world (WHO, 2014).The geographical distribution is such that the highest rate presents in the sub Sahara Africa and East Asia. We must understand that these are poor unprivileged areas in the world and cost likely and many times do not have enough access to education, vaccines or treatment. The world organization of health reports that most of these people in these areas are infected as children and 5-10 % of adults become chronically infected with HUB however, in general it is reported by WHO as well that 15-25% of adults who become chronically infected during childhood die from hepatitis B- related liver cancer or cirrhosis. WHO, 2014). Again, the vaccine has been available for everyone since 1982 shortly after it was discovered in 1965. It has shown and proven to decrease the infection by 95% (CDC, 2014). However, funding and availability of transport and financial support is lacking to spread the vaccination to these regions and could, unfortunately take many more lives before a solution can be reached and adding that â€Å"HUB and HCI infections account for the majority of cirrhosis and primary liver cancer throughout most of the world† (Peer,J. F. , Armstrong, G. L, 2006).Further discussing the HUB this writer will contrast it towards the epidemiology triangle, which was founded and created by researchers to better understand and solve health problems including viruses and infections. By researching around the epidemiology triangle for Hepatitis B we can understand that there is an agent, whi ch in this case would be the HUB (virus), which, then will infect the host (a human). Vertex number three is the environmental factor researches pertain to as â€Å"where†, the condition of the host, the outside factors causing the agent to reside on host and infect it.For hepatitis B we have confirmed that all the factors exist. The agent (HUB) will enter the host whom would be the human blood cells, in other words, HUB infection is caused by the virus which will penetrate in to the cell and release its gnome into it. As we will not go into the details of the viral life cycle but including that per the Journal by Lu X and Block Timothy, in their research, † Study of early steps of hepatitis B life cycle† they report that the virus will infect its host by three stages called; attachment, fusion and entry.The research is still ongoing on the specifics of the complete cycle of the HUB (Lu & Block, 2004). The environmental factor includes dried blood on surfaces, whi ch is infected, and if another person will have contact with it. Another environmental situation can be the needles found on streets seed by drug users whom can have been infected as well. When healthcare workers work with blood pathogens and areas where they could easily be exposed it is important for them to be vaccinated before hand as this environmental factor could have a deadly turn out.So what is the role of the community nurse in this case and in regards to hepatitis B? As nurses are to advocate for their community it is also a responsibility for some to step up in their role and collect data and analyze the case findings within the community. In this regard it is important and in many cases also a requirement for a ruse to obtain a baccalaureate degree in nursing and to then establish partnership and collaboration with public health professionals.It is important for the public health nurse to involve the community and their awareness on public safety, vaccination and preven tion of diseases. Some ways a public health nurse can participate is to help clinics control communicable diseases, educate and participate in environmental sanitation, health education including schools as well. To control and manage results, increase or decrease of disease within the community, a nurse could for example collect data by questionnaires.Another way would be to collaborate with laboratories by collecting data and assessing the results Furthermore, nurses should follow up with every patient who might have been infected or could be at risk for infection by doing home calls or call patients back to assess results and contribute further in education. There are many national agencies one can choose to seek further information from or refer a client too; one of them is the center for disease control and prevention. Another major agency is the world health organization, which also covers on an international level.Another online site that can be viewed is Hepatitis B foundati on with tremendous amount of information and the latest updates on research. For the serving and veterans the VA has many resources as well that can be visited. As the information has become vast and with new technology discovered, we are get a little closer to a wider solution and treatment including prevention. There are still many vast majorities of regions that are in need of proper education and preventive care such as vaccines however, with the appropriate funding and health care providers this goal can also be reached.

Comparing “All Quiet on the Western Front” and “Band of Brothers”

All Quiet on the Western Front's primary purpose is to depict the horrors and realities of war and reactions of soldiers towards it. Remarque recounts WWI from the perspective of the defeated, Germany, just after the war was finished. It makes no attempt to glamorise war, instead describing the life of â€Å"a generation destroyed by war. † Remarque uses this book as a voice of the fallen. All Quiet on the Western Front secretly criticises the German government and military for persuading young men to go to war. For this reason, the book was burned and banned in Germany. The book also shows how war has physical and psychological effects on men. Band of Brothers is a television series that follows the â€Å"Easy Company†. Easy company is part of the United States Army. The series is set in WWII in Europe. WWII is more than 50 years before the series in made. It is important to note, that this film shows heroism of these men. This is mainly because the director wants to engage the audience of America. Americans believe that they are victors and for this series to be appealing this needs to be shown. However the horrors of war are still established as well as the soldiers reactions. The director of this series changes the soldiers reactions however towards the end. Mateship and heroism in these dark times are shown to greatly contrast All Quiet on the Western Front's themes. Band of Brothers shows a variety of battle scenes that reveal different reactions of soldiers. In â€Å"Day of Days†, the attack against the artillery gun at the end of the episode is made by soldiers who are fresh to the experience of war. The attack, although confusing to the Audience at times, is organised and orders are given and followed with clarity. Historically this attack is still used by WestPoint as an example of fine military action. The director used some shaky cameras to illustrate the shell fire and the soldiers movements. There are some partially obscured POVs shots helps the audience to sense realism of the event. However mostly the camera shots are midshot and longshot. This gives the audience a relative sense of order to the sequence. The audience is well orientated. Given that this attack is considered to be a American Military Achievement, it is unlikely that the director would use cinematography to reflect chaos of such event. In contrast to the surprise attack in the episode â€Å"Last Patrol† shows different reactions from the soldiers. In this, the soldiers have been engaged in the warfare for some months. Although battle hardened, they are disillusioned with war. The episode emphasises how the soldiers are willing for the war to be over. They are resentful of being asked to cross the river and to take German POWs and know the risks well. When assaulting the building, after Jackson ran into the explosion of his own grenade, there is a change in cinematic techniques. During this sequence a swinging camera coupled with multiple shots is used. This emphasises the chaos as the view takes the role of one of the soldiers in the room constantly moving the sightline. It also close ups to the soldiers' faces emphasising their emotion. The sounds are chaotic and loud. This disorientates the viewer. THe director has used these techniques to show how risky the situation is. The director in this episode shows this point of view as he has more freedom. He no longer needs to produce the idea of the â€Å"American hero. † After crossing the river, they go into the basement. Here it is also chaotic. The soldiers are confused and are not in control as they gather around Eugene who is dying. After his death there is a stop in the gunfire, emphasising the shock. Eugene, the medic has a voice over giving a personal view on the death. â€Å"He enrolled young† makes the viewer feel sympathetic for the soldier. In All Quiet on the Western Front, there are many examples of the reactions of soldiers. In battle, soldiers act violently in order to survive. They â€Å"have turned into dangerous animals. † This shows that they use instinct to kill without any real hesitations. They need to do this to survive.

Argument Analysis about The Moral Instinct by Steven Pinker Essay

Argument Analysis about The Moral Instinct by Steven Pinker - Essay Example He asserts that the distinct patterning of brain activity displayed in this and other experiments illustrates an instinctive moral sense that exists organically in the human brain, â€Å"hardwired† in a manner similar to how other theorists have posited grammar as fundamental to human instinct, yet distinct from other types of mental and emotional activity. Pinker invokes â€Å"history’s best-thought-through moral philosophies, including the Golden Rule (itself discovered many times); Spinoza’s Viewpoint of Eternity; the Social Contract of Hobbes, Rousseau and Locke; Kant’s Categorical Imperative; and Rawls’s Veil of Ignorance... (as well as) Peter Singer’s theory of the Expanding Circle,† numerous scientific studies from psychology, neuroscience, sociology, and other disciplines to build his thesis from authoritative sources of reference, yet ultimately fails to prove conclusively why his hypothesis is differentiated from pure supposi tion. (Pinker, 2008) For example, in ‘The Moral Instinct,’ Pinker writes: â€Å"According to Noam Chomsky, we are born with a ‘universal grammar’ that forces us to analyze speech in terms of its grammatical structure, with no conscious awareness of the rules in play. By analogy, we are born with a universal moral grammar that forces us to analyze human action in terms of its moral structure, with just as little awareness. The idea that the moral sense is an innate part of human nature is not far-fetched. A list of human universals collected by the anthropologist Donald E. Brown includes many moral concepts and emotions, including a distinction between right and wrong; empathy; fairness; admiration of generosity; rights and obligations; proscription of murder, rape and other forms of violence; redress of wrongs; sanctions for wrongs against the community; shame; and taboos.† (Pinker, 2008) Symbolically, Pinker begins his essay by introducing historical figures or pop culture

Veteran Rights Essay Example | Topics and Well Written Essays - 1500 words

Veteran Rights - Essay Example Investigations in concern with the civil rights provided to veterans and military service members can appear to be intricate for the reason that there are a number of considerable constraints to take in to account prior an efficient response. The most significant rights are granted to the veteran members who meet the valid statutory descriptions of a veteran. An eligible employee is the one who performs service in the uniformed services and has not been sued by a disrespectful or bad conduct demeanor release. Moreover, an eligible employee is separated under all conditions but the honorable, and is terminated by a sentence of a general court martial or by transition of sentence to confinement (Fact Sheet [3], 2003). The federal Legislation seeks for employees to endow reemployment rights to the employees who have served in the military dating back to the World War II. As a consequence, the security as well as coverage for veterans and reservists has branched out substantially. The veterans obtain their rights from several federal as well as New York State authorities which are inclusive of municipal civil service regulations (Report, 2008). Furthermore, a veteran can appear to be an eligible present or former work-person, and not all veterans or military service members are given the right to avail alike benefits. Uniformed Services Employment and Reemployment Rights Act of 1994 (USERRA) The Uniformed Services Employment and Reemployment Rights Act of 1994 or USERRA is a federal law which intends to make sure that the members who have served in the Armed Forces, Resources, National Guard or other associated services are not drawn back in their civilian vocations because of their services. Moreover, the act also ensure that they are punctually reemployed in their civilian careers upon their resume from duty, and are not told apart against in the vocation which is based on past, present as well as future military service (Article, 2009). USERRA secures the job rights of civilians and advantages for veterans as well as members of Reserve constituents. It also generates key improvisations in the defense of the service member rights as well as advantages by means of elucidation of the law, perk up enforcement apparatus, and augments Federal Government personnel to those work-persons who are already entitled to take delivery of the Department of Labor assistance in dispens ation assertions (Fact Sheet [1], 2009). Moreover, USERRA develops the increasing length of the period which an individual may tend to be not present from the job for some military obligation and keep hold of the reemployment rights to five years (Fact Sheet [1], 2009). There are quite significant exemptions to the five-year constraint which is inclusive of the early-on recruitments

Personal Financial Planning - The Pensions Environment Essay

Personal Financial Planning - The Pensions Environment - Essay Example Kingdom, United States of America, Japan, Sweden, Switzerland, France, Germany, Spain, Switzerland, Hong Kong, Singapore, Australia, Italy, Canada, New Zealand and others etc. have enormous resources, highly sophisticated and modernized technology, technical education and know-how that have enabled them to provide a safer and secure living environment to their citizens in comparison to poor third world, African and Asian countries such as , Zimbabwe, South Africa, etc. However, at one extreme, the governments of these developed countries are engaged in providing quality living facilities and standards that have dramatically increased the life expectancy rates and have resulted in a colossal increase in populations of elderly and retired personnel. On the other extreme, these governments are facing immense problems due to these constantly increasing average age statistics that have jumped tremendously in past 25 years in the wake of improving environmental conditions and other factors. More specifically, this paper aims to discuss the issue of increasing longevity that has placed severe strains on the pension system and has forced radical reform of pensions’ structures in developed economies. I will be focusing on the impact of longevity on United Kingdom’s pensions’ structure and pensions policy planning. John H. Fitzpatrick (2009) who is a Partner and Director of Pension Corporation revealed that there are six major forces that affect the size and ownership of Longevity Risk. The first factor is the fact that number of retired people will continue to grow with the passage of time because of the ‘increase in population amid baby boom and life expectancy’. This would place severe strain over the authorities that are responsible for development of pension policies and allocation of pension budgets. The problem is further aggravated when Economic growth in the UK creates more jobs every year thus reducing unemployment at one stage, while on the other,

MGMT338 U2 DB Assignment Example | Topics and Well Written Essays - 250 words

MGMT338 U2 DB - Assignment Example Police detective and engineering manager are paid on base plus incentive arrangement. Here, they are compensated at 80% of the compensation plus an incentive component which offers them the chance to reward goal oriented performance (Armstrong, 2003). The benchmarking productivity is crucial for maintaining the standards of the group. Registered nurse and landscaper are paid straight salaries. Here, they are paid predetermined amount of cash annually. One of the effects of the compensation is a reduction in utilisation. The nurses and landscapers are no longer compensated for prescribing treatment and offering landscaping services respectively. Conversely, a mechanical engineer is paid on hourly basis. Here, an engineer is paid their time using hourly rates. This computes the compensation by multiplying the number of hours entered on the transaction sheet by the hourly rate. An engineer is paid depending on the number of hours (Khan, & Jain,

Rough draft of chapters 1,2 and 3 as it pertains to the template Research Paper

Rough draft of chapters 1,2 and 3 as it pertains to the template provided and topic I provided - Research Paper Example The problem concerning Limited Brands LLC Company is that the part-time employees are not satisfied with the number of working hours they are being offered, and they tend to leave the company voluntarily. Employees are a key aspect of making sure a company meets its objectives. I will attempt to solve the problem of employee retention within my place of work through the use of questionnaires and surveys which will determine that the employees need and want more hours per week. The problem is in Limited Brands LLC Company, which is the umbrella company for Bath and Body Works, Victoria’s Secret and White Candle Barn. The organization has eight stores within each district for the company of Bath and Body Works. Each store is rated by the amount of volume they do each year. The Stores that perform at the highest sales rates are the A volume stores. The stores that are between high and low volume, are the B volume stores and the stores that have the lowest amount of sales are the C volume stores. In my South TN district, there are 8 stores. These stores are A volume and C volume only. By standard practice, A volume stores are allowed to employ a full time store manager and a full time Co-manager along with 3 customer sales leads that are each to receive no more than 39 hours per week. Each A volume store is allowed to employ up to 50 part time employees all year round. The amount of hours that the A volume stores are allotted each week for part time em ployees, depends on the sales forecast for that week, which is determined by the same week of the year as the previous year’s sales. In the A volume stores, workers are seen to be given 20-30 hours a week compared to the other volumes which are given less than six hours a week. The problem arises when the part-time employees are complaining about the minimal hours they are receiving from the

Education system in Saudi Arabia and the United States Research Paper

Education system in Saudi Arabia and the United States - Research Paper Example Similarities between the US and Saudi Arabian education systems In both countries, the government has a great influence on education. For instance, governments of both countries fund the free public education. It is mandatory for children to attend school in both countries. Education is offered by the public and private institutions in both countries. Public institutions are obliged to follow a common curriculum set by the various education boards. The private institutions are free to develop their curriculum, but the designed curriculum should be within the limits of low. The private institutions have freedom determine the fee to be paid by students for offering the education services. In both countries, the higher education has gone through massive improvement and transformation (Cordesman, 2003). The number of universities and tertiary institution in both countries has been on an increase in the past few decades. The government and the private sectors have been involved in developing the higher education in both the US and Saudi Arabia. In addition, the systems in both countries facilitate awarding of scholarships to students wishing to pursue higher education. Awarding of scholarships is open not only to the residents of the respective countries but also students from foreign countries. Essentially, the education systems of both countries accommodate foreign education exchange programs.

Evaluation of Innovation, T Mobile, Nike Considered and Swatch Assignment

Evaluation of Innovation, T Mobile, Nike Considered and Swatch - Assignment Example There are three basic techniques in which enterprises can compete they include production, development, and distribution. This is where T mobile, Nike and Swatch enterprises have developed their competitive advantage. This paper will compare and contrast the process of creativity and innovation involved, in the development of a product, a service and a process in T mobile, Nike considered and the Swatch The Swatch redesign came about because of low priced quartz watches from Hong Kong and Japan, as well as the adoption of the quartz technology, which was invented by the Swedish. There were strategic, managerial and structural problems, which led to the amalgamation of Omega and Asuag (Swedish biggest watch enterprises) into Swiss Corporation for Microelectronics and Watchmaking. At the time of the merger, the watch market had been divided into 3 market segments: lower segment, intermediate and the highest market. It is at the instance that Swatch emerged to control cost and quality in the segments. Swatch introduced trend tied to a firm’s philosophy, which welcomes the change. Swatch configured itself to rapidly develop, launch, manufacture and deliver its new merchandises to the market via cross-functional and synchronized engineering processes and structures. Use of cross-functional crews by aided in the reduction of costs and maximization of results for Swatch. Swatch is d esigned not as a commodity but an emotional product. It became an accessory something that was not common with other brands. As an accessory Swatch was very recognizable. Additionally, to make it even more appealing, the Swatch was designed with different colors that matched with an individual’s outfit. The colors made Swatch more vibrant with crazy designs, which matched mood as well as the sense of style (Design Council 2009). Nike redesigning strategy was  influenced by the criticism it received in the 1990’s because of its poor labor and its environmental policies.  

Assignment 4 Term Paper Example | Topics and Well Written Essays - 750 words

Assignment 4 - Term Paper Example However, employees in the private company have limited options with regards to vesting their options especially while they are still employed there. Within the private enterprise there is really no way of knowing the fair market value for one’s stock options. Going public offers a better market for employees to exercise their stock options. Therefore, from the employee perspective, Deltek’s reason for going public was merited. 2-What advantages did Deltek find in going public once it became a public company? What disadvantages did it face? In going public, Deltek’s experienced two major benefits: increase in brand equity that came with all the attention it received as a public image and extra cash from the sale of stock which have it the resources to make important acquisitions. However, from the case, it seems that the company experience greater disadvantages than advantages on becoming a public company. The biggest disadvantage was the obsession with the stock price. Everything in the company now revolved around the stock price and this focus shifted the company’s attention away from the more important long-term goals (Johnston 4). This was especially dangerous given that it directly has an effect on the company’s ability to survive in future. ... Why did those companies go public? Who gained? The three major differences between Deltek and other dot-com companies that rushed to go public were that: (1) it had a single investor – who was the founder; (2) the founder was not eager to sell his stake; and (3) Deltek was already a profitable company. The other dot-com companies went public largely for three reasons. Firstly it was to raise money to fund growth irrespective of whether they were currently profitable or not. Secondly, these companies went public to gain the visibility or prestige offered by being a publicly traded stock. Thirdly, these dot-coms went public in order to cash in on the inflated prices that others were willing to pay for tech start-ups at the time. The people who gained from the dot-com IPOs were mostly the venture capital investors, the founders and employees who had stock options within those tech start-ups. These individuals cashed in on the high IPO prices whereas the new investors were left to face the dot-com bubble burst a few years later. For Deltek, both the founder and employees who had stock options gained from the initial IPO prices, however their work-life balance was adversely affected by the demand placed on them by their new public status. 4-Why did Deltek decide to leave the public arena and become a closely held corporation once again? Do you think its management made the right decision? Deltek decided to leave the public arena for three main reasons: (1) to focus on its long-term goals; (2) to avoid being second-guessed by the fits and starts of a volatile stock market; and (3) to regain the work-life balance that was taken away by going public. Deltek’s management made the right decision with regards to

The Effectiveness Of TV Advertising Essay Example for Free

The Effectiveness Of TV Advertising Essay EXECUTIVE SUMMARY   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Television and advertising have conjoined to form a powerful tool for marketing around the World. The growing influence of advertising and the impact of television have been concomitant. The power of advertising on television is indicated by the vast reach of the medium. The commonly quoted example is of World Cup Football Finals, when 2.84 million viewers watched television around the globe on 9 July 2006. In terms of the economy of advertising on television, the market in Canada alone is estimated at $ 5. 6 billion in 2005. The influence of television on students has been significant. Being a visual medium, the tube has the ability to attract even those who may not be particularly proficient with the language in which the program is being aired. The video can captivate the imagination and overcome the barrier of language.   Nanaimo is a small township with a large community of students with a proportionate number of international students which can provide significant inputs on the influence of television advertising on the community. The study thus envisages an examination of television advertisement as an effective medium of communication for influencing students, local and international of Nanaimo, British Columbia despite growth of alternative media such as the internet and mobile phones.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Malaspina University College is the main under graduate college in Nanaimo. This population is felt representative of a wide segment of the overall student universe in Nanaimo and will form a focus in the study. The impact of television advertising on students is based on psycho social factors which are difficult to quantify given the limitations of the study. Thus a realist approach was adopted combining both the positivist and interpretivism to a large extent. The research also had to rely on a large body of secondary sources which has constrained the same.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Not with standing the above factors, there are firm indications to reveal that television continues to be the prime commercial as well as information medium for students. The, â€Å"tube† is the first point of contact and other sources are utilized as add on to supplement the information gained from television. Some of the drawbacks established of television as an advertising medium indicated that it needed repeated attempts to generate a recall in students. This was also supported by the Rand Study on impact of alcohol advertisements on students and young children. This makes spots on television relatively expensive, despite which the medium does have an edge over others amongst students. Thus the study conclusively proved the hypothesis that television advertisement is an effective medium of communication for influencing students, local and international of Nanaimo, British Columbia. THE EFFECTIVENESS OF TV ADVERTISING ON STUDENTS IN NANAIMO, BRITISH COLUMBIA, CANADA Introduction Advertising is generally referred to as promotional campaigns used by paying for communication distributed through a mass medium such as television. This marks the key difference between advertising and other forms of marketing such as sales promotion or public relations which do not use mass communications to advantage. (Cable Television, 2006). Advertising is a powerful medium for conveying the message to the target audience and over the years it is gathering importance for commercial, educational as well as social purposes. Television as a medium of advertising has had a long history. There has been intimate linkage between television and advertising since its inception in the 1950’s. While advertising has a long legacy dating back to ancient times, modern advertising has come of age only after the growth of television. The number of people watching television is far greater than all other mediums including new media such as the internet. The total volume of television viewers in Canada can be gauged by the number of people who watched the World Cup Football finals, reported as 2.84 million on 9 July 2006. This indicates the scope and vast reach of television. (Viewers on CTV, 2006). The financial volume of the TV broadcasting market can be seen from the $ 5.6 billion revenue that was generated in Canada in 2005 through this medium. Though this was the smallest year on year increase, yet it is considered significant to be a driver for the television and advertising industry. (Television Broadcasting, 2005). Despite the slow down which has affected all sectors of this segment such as conventional, pay and specialty television, this remains a mass medium of contact. Nanaimo is a small township which comprises of a highly integrated community. The large base of students represent one sixth of the total population. Television as well as other media such as the internet has made very deep inroads in the student community. The effectiveness of television advertising can be easily gauged through its impact on students, both local and international in Nanaimo. Students as a community are open to influence by media as television and to that extent the significance of the study is considerable. (Television Broadcasting, 2005). Problem Statement   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The impact of television advertising on students needs deliberate analysis. There is very limited information on this issue, particularly in Nanaimo. As advertisement expenditure by companies has increased considerably definitive parameters to assess the impact of communication on the community of students need to be evolved. The growth of a large number of media such as the internet, mobile phone advertising, SMS and so on has also resulted in a number of channels available for distribution of advertisement content. The student community is progressive, is attuned to the future and can provide an educated and informed response. The trends observed in the student community also enable forecasting in the future. However there is a general tendency to neglect students as they do not represent a substantial marketing block possibly due to lower spending power than others. Given these considerations there is ample scope to analyze the best option for distribution of advertising content to the student community through television. As no major study on the subject is available, it is essential that this be undertaken with particular reference to a small community as Nanaimo, which can be suitably modeled for a larger population at the national and regional levels. The proportionately greater number of international students in Nanaimo also has an impact on effectiveness of advertisements. This issue can also be evaluated in detail as the same has also not received due attention so far.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hypothesis Statement. Television advertisement remains an effective medium of communication for influencing students, local and international of Nanaimo, British Columbia despite growth of alternative media such as the internet and mobile phones. Purpose of the Study   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The study is focused on gauging effectiveness of television advertising on students in Nanaimo, British Columbia. The aim is to assess the impact of advertising on the student community in particular especially in the light of growth of parallel media such as internet, mobile messaging and so on. This study is proposed as a model to demonstrate the effectiveness of television advertising which could possibly be applied across the board to a larger audience. Thus though the focus is limited to Nanaimo, wide spread application is envisaged, in the state or national context as well as to the student community as a whole. This is particularly so as the study is based on research of secondary sources for greater universal applicability. The presence of international students in Nanaimo in sizeable numbers adds another dimension to the study which becomes increasingly relevant as more and more students from different parts of the World come down to Canada for education. Thus Canada is becoming a preferred destination particularly a small town as Nanaimo which offer international atmosphere, is easy to adjust to and is far less intimidating than larger cities and campuses to students from other countries. Thus the study proposes to establish the effectiveness of television advertising on local and international students in Nanaimo. Importance of the Study Television broadcasting market is highly valued. In Canada alone it is said to have generated revenue of $ 5.6 billion in 2005. (Television Broadcasting, 2005). A considerable advertisement amount is spent on television as it is regarded as a visually significant and challenging medium by both advertisers as well as viewers. The student community in particular is dependent on television as a major source of entertainment, education, social and recreational cues. Thus television advertisements targeted at the student community will provide significant benefits to advertisers. This being the prime medium for advertisement spends; correct targeting would result in optimum utilization of allotment for promotion by the companies.   It is also important that the spend is correctly focused to avoid superfluous expenditure as television advertising is expensive. Recognition of the impact on the target audience is thus important. While a nation wide model for the same may be of benefit to the advertisers, it would be cost prohibitive. On the other hand a review of a small student community as in Nanaimo, British Columbia, Canada, would enable assessment of the impact of television advertising at a very economical cost and can be further applied across the board. Thus the study is considered very important. References    Active Response. 1959. The Active Response Test of Television Commercials. The Marketing and Social Research Newsletter of the Psychological Corporation, Spring, 1959, 4. 2006. Internet WWW page at http://www.answers.com/topic/advertising. ( 14 July 2006). Bhatia, Tej K. 2000. Advertising in Rural India: Language, Marketing Communication, and Consumerism. Institute for the Study of Languages and Cultures of Asia and Africa. Tokyo University of Foreign Studies. Tokyo Press: Japan. Cable Television. 2006. Internet WWW page at http://advertising.utexas.edu/research/terms/index.htmlCable Television. ( 15 July 2006). Charles F. Keown and Leslie Freundschuh. 1985. Alternative Advertising Formats for Cable Television. Current Issues and Research in Advertising, 8, (1): 175-186. Charles Atkin and Martin Block. 1983. Effectiveness of Celebrity Endorsers. Journal of Advertising Research, 23 (February/March): 57-61. H. Sandage. 1993. Roads to Be Taken, Center for the Study of Free Enterprise and Entrepreneurship, Graceland College, Iowa. Charles H. Patti and Charles F. Frazer. 1988. Advertising: A Decision-Making Approach. New York, NY: Dryden Press. Cotugna, N. 2006. The Hidden and Potent Effects of Television Advertising. 2006; 295: 1698-1699. City News. 2003. City News, Vol 1 No 1. January 2003. Core Student Values. 2006. Internet WWW page at http://www.mala.ca/campusrec/index.aspMalaspina Foundation. ( 14 July 2006). Dean Sharits and H. Bruce Lammers. 1983. Perceived Attributes of Models in Prime- Time and Daytime Television Commercials: A Person Perception Approach. Journal of Marketing Research, 20 (February): 64-73. 2004. The American Heritage Dictionary of the English Language, Fourth Edition . Houghton Mifflin. 1957. Unveils New Method to Pre-Test TV Commercials. Broadcasting-Telecasting, March 25, 1957, p. 32. Effective Advertising and Promotions Techniques. Nd. Internet WWW page at http://www.sba.gov/gopher/Business-Development/Business-Initiatives-Education-Training/Marketing-Plan/mkt6.txt,. ( 14 July 2006). 16.  Ã‚  Ã‚   Fitzgerald, Brian. 2004. Product placement on television: pervasive and effective advertising, say COM profs. Internet WWW page at http://www.bu.edu/bridge/archive/2004/04-16/placement.htmlWOLV-TV Viewership:. ( 15 July 2006). Food For Thought. 1997. Internet WWW page at http://www97.intel.com/en/ProjectDesign/UnitPlanIndex/FoodForThought/food_form.htm. ( 15 July 2006). Four Techniques. 1952. Four Basic Radio and TV Research Techniques and Their Weaknesses (Fall, 1952), Sponsor, July 14, 1952, p. 206. Halve, Anand. 2005. Advertising : A User’s Manual for Students and Practitioners. London. Sage Publications, Inc Keys to Success, 2006. Internet WWW page at http://www.mala.ca/foundation/keystosuccess.asp. ( 14 July 2006). Klein, Naomi. 2000. No Logo . London : Harper Collins. Krugman, Herbert. 1965. The Impact of Television Advertising: Learning Without Involvement. Public Opinion Quarterly, 29 (Fall), 349-56. Leon, Jose Luis. 1996. Los efectos de la publicidad. Barcelona: Ariel, Lynn R. Kahle and Pamela M. Homer. 1985. Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective. Journal of Consumer Research, 11 (March): 954-961. 2006. Internet WWW page at http://www.exchangemagazine.com/XQuarterly/media.html. (16 July 2006). Media Literacy, 2006. Internet WWW page at http://www.pbs.org/teachersource/media_lit/getting_started.shtm. (16 July 2006). 1958. The Answer to the Ratings Muddle. Sponsor, February 1, 1958, pp. 30-33. 2006. Internet WWW page at http://en.wikipedia.org/wiki/Nanaimo,_British_Columbia. (16 July 2006). Nanaimo, 2004. Dictionary Definition of Nanaimo The American Heritage ® Dictionary of the English Language, Fourth Edition. Houghton Mifflin Company. Mo News Release. 2005. Shaw Communications Announced as First Community Partner for Vancouver Island Conference Centre. Internet WWW page at city.nanaimo.bc.ca. ( 14 July 2006). Thomas O’Guinn, Chris Allen and Richard J Semenik. 2006. Advertising and Integrated Brand Promotion with Infotrac. Thomson South – Western. Paul Surgi Speck, David W. Schumann, and Craig Thompson. 1987. Celebrity Endorsements Scripts, Schema and Roles: Theoretical Framework and Preliminary Tests. Advances in Consumer Research, 15: 69-76. 2006. Forging the Link Between Alcohol Advertising and Underage Drinking. Internet WWW page at http://www.rand.org/pubs/research_briefs/2006/RAND_RB9073.pdf. (29 July 2006). 2006. 94. A New Ruckus over Ratings Begins Broadcasting, Vol. 54, March 31, 1958, pp. 31-36. Roland T. Rust and Richard W. Oliver. 1994. The Death of Advertising. Journal of Advertising, 23(4): 71-77. 1954. Does Your Commercial Make Them Want to Buy?. Sponsor, October 4, 1954, p. 32. 1958. A New Way to Measure TV Commercial Effectiveness. Sponsor, June 28, 1958, Students, 2006. Internet WWW page at http://www.mala.ca/HumanResources/about.asp. ( 14 July 2006). Television Broadcasting. 2005. Internet WWW page at http://www.exchangemagazine.com/XQuarterly/media.html. (16 July 2006). Thoughts About Future. 2001. Faculty of Advertising. University of Texas. At Austin. Internet WWW page at http://www.ciadvertising.org/studies/reports/future/future2.html. (16 July 2006). Towns, 2006. Internet WWW page at http://www.vancouverisland.com/regions/towns/?townID=58. ( 14 July 2006). 2003. The Columbia Electronic Encyclopedia. Sixth Edition. Columbia University Press. 2006. Internet WWW page at http://www.answers.com/topic/advertising. ( 14 July 2006). 1958. Countdown on Anit-TV Blast? Broadcasting, November 3, 1958, p. 38. Viewers on CTV. 2006. Internet WWW page at http://www.exchangemagazine.com/XQuarterly/media.html. (16 July 2006). Wayne S. DeSarbo and Richard A. Harshman. 1985. Celebrity-Brand Congruence Analysis. Current Issues and Research in Advertising, 8 (1): 17-52. Wernick, Andrew. 1991. Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture Society S.). London: Sage Publications Ltd.

The Practice Of Ethical Behavior By Managers Marketing Essay

The Practice Of Ethical Behavior By Managers Marketing Essay Nowadays the practice of ethical behavior by managers and the high position jobs are dramatically decreasing due to the irresponsibilitys of these people towards the society. But there are some other companies that maintain to act as ethical behavior and choose to keep their role in society. The unethical behavior of companies are arising from the east till the west and these acts can be prevented by business leaders such as drive ethical behavior into the cultures of their organizations and create an environment in which every individual takes personal responsibility for doing the right thing in the right way (Ryan, 2009). The ethical behavior should be implemented from the higher level of organization such as CEOs and board of directors in order to be modeling for the lower level of position jobs. The company which did a lot of unethical behavior in the recent years towards its customers is Toyota Motors Co. that there were problems in accelerators stick and brake problems. On the other hand, a company like BMW Motors Co. does a lot of ethical behavior which was selected in 2009 as one of the most ethical companies among 99 firms that was ranked by Ethisphere Institute (Edmunds Inc, 2009). The company considers the safety issues in a lot of terms such as the brake system and airbag system which have derived the company to be among the most ethical behaving firms. Also it behaves in an ethical behavior toward its employees. The BMW Company has chosen four styles for its leadership such as visionary, empathetic, humble servitude and moral/ethical issues (Karlgaard, 2010). II. History of Toyota: Toyota Motor Company was invented by Sakichi Toyoda on 28th August 1937 after seven years of funding on a research and development of automobile (European University Institute, 2010). In 1947 after the Second World War the company started to export the first vehicles to Okinawa and Egypt (European University Institute, 2010). But the company started to sell the vehicles internationally by 1957 with establishing its headquarter in Hollywood (Allpar LLC, n.d.). The most influenced president who changed the position of Toyota in the world were Eiji Toyoda from 1967-1982, Shoichiro Toyoda from 1982-1992 and Akio Toyoda who took control over the company in 2009 (Allpar LLC, n.d.). III. History of BMW: The formation of BMW Company starts from 1913 when Karl Rapp formed Rapp-Motorenwerke Company and in 1922 merged with Bayerische Flugzeugwerke the producer of aircraft engines. After the emerge of these two companies formed BMW(Bayerische Motoren Werke). In the early years the company was producing only the aircraft engine and some motorcycle engines. The production of cars by BMW Company started to begin in 1928 when the company bought a car factory in Eisenach. Since that time the company became one of the best companies and ethical behaving in the world and the current president of the company is Norbert Reithofer. Part 2 Body paragraphs-Toyota I. Paragraph 1: One of the unethical issues that the Toyota Company did towards its customers was that the company did not aware its customers about the accelerators stick. According to Ewing (2010) the Toyota Company has stated that it never knew about the electronic defect that was causing the unintended acceleration. But Toyota recently mentioned that there were just only the mats and accelerator sticks problem which in the recent month have been claimed by the customers. However this problem is backed to 2002 when an official bulletin from Toyota was issued to dealers that mentioning there were some electronic malfunctions in 2002 Camry models (AOL Inc, 2010). The service was stating that the problem may exhibit a surging during light throttle input at speeds between 38-42 mph (Ewing, 2010). The problem was only for the 1 MZ-FE engine models which specifically was used for the Camry models (AOL Inc, 2010). In the beginning of 2010 the report was brought to light by two of the Congressman in the US, Bart Stupak, D-Mich and then was followed by the U.S. House Energy Subcommittee in late February 2010 which was first reported by Automotive News (AOL Inc, 2010). And then the actual document was reported on 22 March 2010 by the CNN on its website and through the aired channel program (AOL Inc, 2010). In addition, the Toyota Company has stated that the link between the surging Toyotas and its electronic systems is unfounded (AOL Inc, 2010). Also it was mentioned that the issue was only related to the mats floor and accelerator pedals sticky problems which is solely are related to the mechanical problem and there is nothing related to the electronic one (AOL Inc, 2010). After all of these justifications from Toyota officials, one of the Congressman Bart Stupak said that it does not believe the companys statement (AOL Inc, 2010). Later Stupak stated there is an electronic problem rather than a mechanical problem which the Toyota Company did not address it (AOL Inc, 2010). In fact, there is a gremlin in this electronic system which is making these cars accelerate unexpectedly, and unfortunately, it has resulted in some serious accidents and deaths (AOL Inc, 2010). But in one of the Toyotas recall websites company said that the internal investigation is going on and Toyota is confident that there is no defects exist in ECU (AOL Inc, 2010). In fact, the complaints began in early decade when Toyota moved a lot of its primary throttle components to electronic controls (AOL Inc, 2010). These changes in technology were considered to be a high improvement for the 2002 Camry Models in which used the an accelerator pedal sensor, a throttle control motor, a throttle position sensor and the engine control module (AOL Inc, 2010). These upgrading were done in order to improve the reliability, efficiency and safety of these cars throttle components to electronic (AOL Inc, 2010). According to 7days newspaper (2010) the Toyota saved more than $100 million by pursuing the US regulators in order to agree a cheap installation of involuntary acceleration problem increased the criticism over the companys president Akio Toyoda following the meeting on 24 February 2010 to the United States Congress (7days, 2010). In February the US regulators bought the Lexus ES 350 from a Tennessee woman and said it will test the vehicle after the owner of the vehicle said that she lost the control of the car when it accelerated automatically and the car toped speed by 100 miles per hour and then after travelling of six miles the car slowed down which was happened in 2006 (Rhonda Smith 2010 cited in 7days 2010). In 2006, after the issue the owner took the car to the local dealer but could not find any problem (Rhonda Smith 2010 cited in 7days 2010). However in 2007 the National Highway Traffic Safety Administration found that the problem was related to the floor mates that was jamming the accelerators pedal (7days, 2010). After all of these unethical behaviors of the company towards its customer the US authorities have announced recently that it is going to fine a hefty amount which is more than $16 million after it failed to report the defects problem within four months. This announcement came after 70,000 pages of evidence being uncovered by Department of Transportation (7days, 2010). Ray LaHood the US Transport Secretary said we now have proof that Toyota failed to live up to its legal obligations (7days, 2010). The Toyota Company could avoid this fine by investigating the issue at the beginning and fix those faulty at that time. II. Paragraph 2: The second unethical behavior that the company did towards its consumers in the current year is that it did not inform the consumers about the brake problems of Toyota Prius 2010 models. Due to this problem the US Transportation Department has started investigation when there was an announcement from the Toyota that had brake problem with the Prius Models and fixed that in January by changing the softwares brake system (BBC News, 2010). The investigation is looking into the problem that the brake is losing its capability while traveling on a disrupted road surface and on speed breakers (BBC News, 2010). Recently, there were 124 complaints about this issue which leaded to four crashes in the United State but there was no any issues reported in the United Kingdom (BBC News, 2010). Till now there is no any recall for the Prius Models, but the company is planning to recall those vehicles which were made and sold in South Africa (Toyota Companys spokesman 2010 cited in BBC News 2010). How ever there are being seen by the company that there are some clashes between the anti-lock brake system (ABS) and regenerative braking which it needs more investigation to be done in order to decide whether to recall those cars or not (Toyotas managing officer, Hiroyuki Yokoyama 2010 cited in BBC News 2010). Currently the Companys admission is looking into 200 reports about braking problem from customers in the United State and Japan but there was no any problem in Europe. In addition, the Japanese Government is pressuring on the Toyota Company in order to investigate the problem (BBC News, 2010). In the Northern Ireland there was a case that a customer bought the car in July last year, after two weeks the customer noticed that the brake is performing inconsistently. The problem was happening when pressing the brake pedal before reaching at a traffic light or a junction the brake releases for seconds. Then the car stops after rolling six to eight feet before it reapplies. But Toyota UK have stated that after the customers reports an investigation went under way and they did not find any fault in brakes. It was blamed on the drivers and stated that it is the way that the brake system works in Prius Models. So far the company has recalled more than 8.5 million vehicles in recent months due to the unintended acceleration and brake problem which was affecting the glitch in Prius Models and other models including a recall of 3120 Sequoia and Avalon cars by Al Futtaim in the UAE (7days, 2010). The regulators in the United State said that there are five deaths and 29 fatality accidents are reported due to unintended acceleration (7days, 2010). A recent internal document which is related to 2009 that was discovered by the authorities that there was a saving of more than $100 million by Toyotas Washington DC staff and satisfied the regulators in order to end up with an investigation which was about the unintended acceleration complaints and cheap floor mat recall (7day s, 2010). There is a big debate now whether the company ignored or missed the complaints about the unintended acceleration and whether the US safety regulators were serious enough about the problem (7days, 2010). But in the document were clearly seen that there was a slow response from Toyota to the problem, said the US Department of Transportation (7days, 2010). The launch of a publicity campaign in the last month by Toyota Company was to satisfy the customers that the company is addressing the problems (7days, 2010). In January there was a dramatic decrease of 16 percent in the US sales and estimated there will be a total cost of $2 billion due to the recent recall (7days, 2010). It appears that the Toyota problem varies in many models. In February it came into view that there are steering problems in the Toyota Corolla, which is known as the most popular car in the world, was the latest issue about the problem (7days, 2010). The investigation began in the United State after 129 c omplaints were made by drivers about the steering problems (7days, 2010). III. Effect of unethical behaviour: The effect of unethical behavior of Toyotas Company was a hefty amount and damaged its reputation in the market. There were a lot of automakers that were badly hit by the economic downturn but with the recall of millions of Toyotas due to safety issues, those companies have regained from this situation (7days, 2010). General Motors is leading the opportunity by offering money to Toyota owners in order to by the GM models, while the GM was toppled in two years ago by Toyota as the worlds biggest automaker, and the company went through a bankruptcy and the US government helped the company to be reinvented (7days, 2010). It is a real problem for Toyota Company as the numbers of recalls are huge and is going to lose its biggest market share in the US and Europe (Frank Schwope 2010 cited in 7days 2010). Also there are other automakers that are gaining from this opportunity such as Honda, Nissan and Ford Company (7days, 2010). Last month, after the beginning of trouble, the GM was offering a tempting discount of $1000 to the owners of Toyota with the exchange of a GM model (7days, 2010). In fact, the Toyota Company should do respond to these faults if the company wants to reduce the impact of lose and regain back some of the share market (7days, 2010). According to a recent research, the Toyota sales fell by 16 percent while the GM and Ford Company have increased by 14 and 25 percent respectively (7days, 2010). In fact, there were some roots that caused of unethical behavior such as character, information, expectation and judgment of the Toyotas managers and CEOs because these people were the most responsible people in the company that ignored the safety of the customers. In reality, the cost of unethical failures by Toyota is estimated to be a lot that some of them are considered to be the loss of business, fines and penalties, loss of company reputation, loss of employee morale, recruiting difficulties and employee turnover. Part 3 Body Paragraphs-BMW I. Paragraph 1: On the other hand, BMW Motor Company has done many ethical behaviors toward their customers by improving the safety issues such as installing and developing the Anti-lock Brake System (ABS). The brake system that the company is using is one of the greatest and most advanced when compared to the other cars model. The ABS is an advanced technology with a sensor that helps the driver to prevent the locking of the brake in cases that the driver uses the brake instantly with the full power in a sudden case (BMW Group, n.d.). The system also helps to maintain and balance the speed of rotation of wheels in a rainy, icy or on uneven road surfaces when the driver uses the brake in an instant case and helps the driver to easily turn the steering and avoid the accident (BMW Group, n.d.). Also in cases that when one side of the vehicle is on the icy or rainy road and the other side is on the pavement, it prevents the vehicle from rotating by balancing on the reduction of the rotation of the whee ls (BMW Group, n.d.). Moreover, the system allows the highest pressure while the wheels are rotating in a controlled way (BMW Group, n.d.). The system minimizes the pressure of the brake in order the wheel to rotate in a controlled way and steer the vehicle, when there is a feel that the wheel is going to be locked or already is locked (BMW Group, n.d.). The second safety issue which BMW Company considers about is the airbag system. Statistics show that the airbag reduces the number of deaths by 30 percent when there is a direct front collision. In cases when an airbag is not activated in case of fatal accident the company pays one million dirham compensation and damages to the owner of the car because of this faulty. A new generation of child seat and occupant detect system (SBE2) has been developed by the BMW Company (Lu et al 2001). The system detects according to pressure profile measured by a force sensitive sensor array and the change of electrical field recorded in capacitanc e (Lu et al 2001). This system is purely based on two subsystems, FDS which is based on the capacitive principle and OC is based on the pressure subsystem (Lu et al 2001). II. Reason Benefits of BMW success: There are some reasons that the BMW Motor Company became the leader of luxury vehicle seller. The company adapted four types of leadership visionary, empathetic, humble servitude and moral/ethical issues (Karlgaard, 2010). The visionary leadership style in BMW is that the company changed and retooled its brands from the normal and economic car to luxury one (Karlgaard, 2010). It developed its vision till that the company became the biggest seller of luxury cars and overtaking the Mercedes-Benz which once owned the position (Karlgaard, 2010). The second leadership style that the company follows is empathy (Karlgaard, 2010). The company is full of empathetic leaders that the company is successful in its field of business because there are inspiration and engagement between the employees and leaders of the business which resulted to have the best vehicles and on the other side to have the most satisfied customers (Karlgaard, 2010). The other leadership style that the company follows is the humble servitude in which states that at first the businesses should listen to customers and then establish a form of service for the company (Karlgaard, 2010). The last leadership style that the company follows is moral/ethical issues in which the company states that every employee should follow a set of golden rule when dealing with any customer of the company which can be known as the most powerful tools towards the human frailty (Karlgaard, 2010). These types of leadership style can avoid any unethical behavior in businesses and if the Toyota Company was considering these types of leadership style in its business it could avoid the deaths of a lot of its customers and maintained the good reputation of the business worldwide. Also the company used the core of managerial mystique which contains subsystems such as decision-making prowess, functional rationality and substantive rationality. After 1980s, the BMW Company has developed more safety technologies as it compared to oth er automaker which have leaded to the saving the lives of a lot of drivers and passengers of these cars. BMW Company has gained a lot of advantages as a result of following ethical conduct. The advantages are varied; such as competitive advantage, customer loyalty, enhanced reputation, positive work environment, employer of choice and employee retention as it is compared to its rival companies in the world. Part 3 Conclusion In conclusion, the Toyota Company should do more in order to improve the ethical behavior within the business and toward its customer. These acts that the Toyota Company did in order to save the cost and make more profit but these profits are for the short-run and after that there will be a hefty amount of loss as the company is facing currently. In addition, it will damage the reputation of the business in the market. The Toyota Company should look at the BMW Company how it follows the ethical behavior within its business and towards its customers. By following ethical behavior the companies can avoid cases that now Toyota Company is facing. If all companies around the world think about the safety and quality of their product, then there would be less number of deaths due to defect of their products. In addition, the companies should follow ethical behavior in order to avoid the legal action towards their company and increase the productivity by applying the ethical dilemma within t he business. Part 4 Bibliography List 7days., 2010. Could five deaths have been avoided? Claims that Toyota saved $100 million with a cheap fix to be investigated. 23 Feb. p.17. 7days., 2010. Toyota boss to face music: Toyoda heads to the US to stand before Congress. 21 Feb. p.16. 7days., 2010. Toyota is set for record fine. 07 April. p.14. 7days., 2010. Toyotas recall has left rival car firms smiling. 08 Feb. p.19. 7days., 2010. US to test Lexus ES 350 after driver testifies she lost control of car. 28 Feb. p.14. Allpar, LLC. Toyota history: corporate and automotive. [Online]. Available at: http://www.toyoland.com/history.html [accessed 5 April 2010] AOL Inc. 2010. Toyota identified and fixed electronic throttle surging problems in 2002. [Online]. (Updated 23 March 2010) Available at: http://autos.aol.com/article/toyota-throttle-warning-2002/ [accessed 04 April 2010] BBC Online., 2010. US to probe Toyota Prius brake problems. [internet]. 4 February. http://news.bbc.co.uk/2/hi/8497471.stm [accessed 05 April 2010] BMW Group. Anti-lock Brake System (ABS). [Online]. Available at: http://www.bmw.com/com/en/insights/technology/technology_guide/articles/anti_lock_brake_system.html [accessed 07 April 2010] Edmunds Inc. 2009. BMW, Toyota Named Among Most Ethical Companies. [Online]. (2010) Available at: http://www.autoobserver.com/2009/04/bmw-toyota-named-among-most-ethical-companies.html [accessed 3 April 2010] European University Institute, 2010. The History of Toyota: A short overview. [Online]. (2010). Available at: http://www.eui.eu/Personal/Researchers/ae86_project1/history.htm [accessed 5 April 2010] Ewing, S, J. 2010. Toyota reportedly knew about unintended acceleration issues caused by electronics in 2002. [Online]. (Updated 23 March 2010) Available at: http://www.autoblog.com/2010/03/23/report-toyota-knew-about-unintended-acceleration-issues-in-2002/3 [accessed 04 April 2010] Gee, T, S., 2010. A Brief History of BMW Motor Cars. [Online]. (2010) Available at: http://ezinearticles.com/?A-Brief-History-of-BMW-Motor-Carsid=1419687 [accessed 5 April 2010] Karlgaard, R., 2010. Four Styles of Leadership. (SIGN publication 20) [internet]. New York : SIGN (Published 2010) Available at: http://www.forbes.com/forbes/2009/1102/opinions-rich-karlgaard-digital-rules.html [accessed 3 April 2010] Lu, Y. Marschner, C. Eisenmann, L. Sauer, S., 2001. The new generation of the BMW child seat and occupant detection system SBE2. BMW Groups [Online] 3 (2), p. 1,4. Available at: http://society.kisti.re.kr/~Eksae/_notes/data/pdf/v3n2_2.pdf [accessed 07 April 2010] Ryan, G., 2009. It is important to drive ethical behaviour. [Online] 3 July., Available at: http://milwaukee.bizjournals.com/milwaukee/stories/2009/07/06/editorial3.html [accessed 3 April 2010]

Crime And The Built Environment Criminology Essay

Crime And The Built Environment Criminology Essay This research proposal of the theoretical comprehensive based study will explore the relationship between the built environment and crime. Due to increasing urbanization of the world and better data collation techniques coupled with most of the worlds populous being policed by varying degrees of law and order organizations such as the police or religious volunteers, the collation of crime statistics has reached a level of recording and sophistication not afforded to many other human actions. Invariably due to urbanization most crimes take place in the built environment and this has given rise to theories by social researchers, urban planners and politicians which explicitly imply that the built environment has got a part to play in criminal activity. The two statements below underline this thinking by those who have carried out research in this area. The physical environment can exert a direct influence on crime settings by delineating territories, reducing or increasing accessibility by the creation or elimination of boundaries and circulation networks, and by facilitating surveillance by the citizenry and the police. Angel (1968) Historically, social scientists have argued that human behaviour is, to a large degree, a response to environmental conditions. Recently, a group of criminologists posited a direct relationship between certain environmental structures and reported crime rates. Studies exploring this area have pointed to the association between crime rates and high rise residences as support for their position.Using victimization techniques, the experiences of residents of several high and low rise structures in a traditionally low crime area such as the college campus were investigated..Although causality cannot be inferred from the findings, a positive association was observed between high rise areas and property crime rates. (Bynum pages 179-180) This proposal seeks to look at the connection between the built environment and crime by taking three subheadings to act as the aims of the research and act as a pole so that the proposal does not veer off the aims and objectives. The concept map (appendix 1) has focused the research and given the objectives and aims the necessary fields from which the aims and objectives can be realised. These three aims are: Cause: Is the design of the modern built environment the high rise blocks, densities of up to 9,639.0/sq  mi, (District of Colombia), the pace of life, no feeling of citizenship between inhabitants, the gap between the rich and poor which is wider in cities than in the countryside a cause of crime. In short the premise to be answered is that does living in a built environment make you more likely to commit a crime. Facilitator: Does the design of the modern built environment afford criminals the opportunity to carry out criminal enterprises. Does the design, dark alleys, maze of streets, blind spots, decreased surveillance by natural sight make it an aide to the opportunist criminal who can take advantage of local knowledge e.g. escape routes and shortcuts. And if the built environment is designed better will it lead to a reduction in crime. This theory has its proponents as is evidenced by the statement below. Jefferys CPTED concept arose out of his experiences with a rehabilitative project in Washington, D.C. that attempted to control the school environment of juveniles in the area. Rooted deeply in the psychological learning theory of B.F. Skinner, Jefferys CPTED approach emphasized the role of the physical environment in the development of pleasurable and painful experiences for the offender that would have the capacity to alter behavioural outcomes. His original CPTED model was a stimulus-response (S-R) model positing that the organism learned from punishments and reinforcements in the environment. Jeffery emphasized material rewards . . . and the use of the physical environment to control behaviour (Jeffery and Zahm, 1993:330). The major idea here was that by removing the reinforcements for crime, it would not occur. (Robinson, 1996) The Human Condition: This premise asks the question that is it just the human condition that is the cause of crime and that crimes will be committed whatever the design of the built environment and that it is the thinking that needs to change as is expounded by: The environment never influences behaviour directly, but only through the brain. Any model of crime prevention must include both the brain and the physical environment. Because the approach contained in Jefferys CPTED model is today based on many fields, including scientific knowledge of modern brain sciences, a focus on only external environmental crime prevention is inadequate as it ignores another entire dimension of CPTED i.e., the internal environment. (Robinson, 1996) The aims above will help to describe the development of the understanding between crime and the built environment, however more importantly they will help to illustrate the difference of opinion in the subject of different practitioners and give the research paper material to further develop, analyse, compare and justify the research. The above aims when researched will lead to answers which are subjective to the reader. The main objectives of this research proposal are: 1) To expand the understanding and broaden the thinking of practitioners of the built environment to views that they would not normally consider such as that human behaviour is affected by more complex internal structures rather than a simplistic approach of blaming external built structures on modes of behaviour. 2) The research proposes to add another dimension to the connection of crime and the built environment and the wider debate, the dimension of ethics, belief and morality. 3) The research aims to test this notion that stronger religious beliefs will lead to less crime by comparing two distinct communities both racially and in religious belief residing in the same city of Birmingham in almost similar built environments. These two communities are the overall majority in each area of the city the first being the ward of Aston and the second being Stechford. The census information and latest crime figures are attached (Appendix 2). Literature Review. The research will revolve around analysing, criticising and defining literature written by a plethora of commentators, researchers and practitioners in the field of the built environment, illustrating how it developed why it still needs to go further and how this research can add to this. The main focus of the literature review will be theories expounded by papers written and books published by the CPTED (Crime Prevention through Environmental Design) formulated by criminologist C RAY Jeffrey. As far back as 1968 this theory was studied by Schlomo Angel. The physical environment can exert a direct influence on crime settings by delineating territories, reducing or increasing accessibility by the creation or elimination of boundaries and circulation networks, and by facilitating surveillance by the citizenry and the police. (Schlomo Angel, 1968) Other commentators added to this by saying: Historically, social scientists have argued that human behaviour is, to a large degree, a response to environmental conditions. Recently, a group of criminologists posited a direct relationship between certain environmental structures and reported crime rates. Studies exploring this area have pointed to the association between crime rates and high rise residences as support for their position.Using victimization techniques, the experiences of residents of several high and low rise structures in a traditionally low crime area such as the college campus were investigated..Although causality cannot be inferred from the findings, a positive association was observed between high rise areas and property crime rates. (Bynum 1984) However the research moved on and new literature published opened up new ideas and thinking into the subject. The CPTED model evolved and the new thinking was that: The environment never influences behaviour directly, but only through the brain. Any model of crime prevention must include both the brain and the physical environment. Because the approach contained in Jefferys CPTED model is today based on many fields, including scientific knowledge of modern brain sciences, a focus on only external environmental crime prevention is inadequate as it ignores another entire dimension of CPTED i.e., the internal environment. (Robinson, 1996) In a space of less than thirty years the whole thinking has changed and the recognition that not only the external environment needs to change but internal changes need to take place. However the internal environment under examination needs to be further developed in the sense that how the internal environment i.e. beliefs resulting in better morals and ethics can help to prevent crime in the built environment. This research will be making a start in this new field. METHODOLOGY The main core of the research will consist of reference to secondary sources thus the research will take on a quantitative nature. Qualitative research has not been ruled out as this is an area with limited knowledge. This will take place in the form of a primary approach to the research by interviewing one of the 13 Crime Prevention Design Officers employed by the West Midlands Police and conducting the interview on the basis of gauging personal experience of crime in architecturally similar neighbourhoods populated by distinct communities who believe in and operate within the confines of separate moral and ethical value systems which may be very similar but adherence is stricter in one community than the other. This research can be viewed as exploratory in nature. (Naoum 1998) Interrogation and comparative analysis West Midlands Police crime statistics and also census statistics of the two wards selected will establish where there is a difference and ask why, is there is a certain religious prohibition is one community that doesnt t exist in the other. Problems in this type of research are that the reliability of the data can be questioned or the recording method of crime statistics can be questioned or for that argument the recording method of any set of statistics (Kumar 2005) however due to the strict guidelines under which this date is collated there is little danger of that. Conclusion The research will develop via an extensive reading list and research on not just planning and built environment but also crime how its increased and how religious belief is on the decrease. The research will initially be a desk based exercise and the primary research aspect will come into the study when the 3rd notion is written on and the input of the Crime Prevention Design Officer is included in reference to an interview which will ask for expansion of explanation on crime figures of the two neighbourhoods. The research findings may prove to be controversial if the notion tested is correct however the main problem is to present the information in a concise manner which will give rise to further enquiry. Findings should give impetus to researchers to conduct research on a wider basis i.e. comparing crime in urban environments in New York and New Delhi for example. The main tasks to be completed can be viewed on the Gantt chart attached (appendix 3). The main crux of this study and the overall aim is to add another dimension to the debate in the guise of a moral and ethical dimension to the built environment and crime. The findings once established will either reinforce the current view that crime in the built environment can only reduce by better and intelligent design, or it will give credence to the new ideas that you cannot simply design your way out of crime in the built environment but something more fundamental, the human condition needs to change and that crime prevention by environmental design (CPTED) although useful is not the final answer.

B2B vs. B2C Marketing Differences Essay example -- Marketing Business

B2B vs. B2C Marketing Differences Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions. 'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1) Routes of marketing in business today include e-mail, pop up advertisement, television and banner advertising. This paper will primarily focus on e-mail marketing. E-mail marketing is different when marketing to a business versus a consumer. Debbie Weil (2002) lists five ways business-to-business marketing is different from business-to-consumer email marketing. Weil (2002) says these five ways are:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Distance from click to sale  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Permission  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Copyrighting Challenge  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lists  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  B2B: the more interesting option (p.1) When discussing the concept of the distance from the click to the sale, Weil (2002) explains business-to-business e-mails are primarily for lead generation. On the other hand, an e-mail campaign for a busin...

The Short Stories of Gabriel Garcia Marquez Essay -- Biography Biograp

The Short Stories of Gabriel Garcia Marquez Short story writer. Novelist. Journalist. Political activist. Nobel Prize winner. Most beloved of 20th century Latin American authors, Gabriel Garcia Marquez was born on March 6, 1928, in the small coastal town of Aracataca, Colombia. He published his first story, "The Third Resignation," in 1947 and began studying law and journalism. His first novel, Leafstorm, was published in 1955, the same year the Colombian government shut down his employer, the newspaper El Espectador. In 1958, after 14 years of engagement, he married Mercedes Burcha and began working for the Caracas newspaper, El Momento. During the Cuban Revolution in 1959, he worked for Cuba’s Prensa Latina in Bogota, Cuba, and New York. He published No One Writes to the Colonel in 1961 and was awarded the Colombian National Novel Prize for In Evil Hour. After two years of seclusion he published his most famed novel, One Hundred Years of Solitude; in 1970, it was published in English and named one of Time’s ten best books of the year. Always active in politics, Garcia Marquez founded the leftist magazine, Alternativa, in Bogota. He was awarded the Nobel Prize for Literature in 1982. Other important novels in Garcia Marquez’s large body of work include Love in the Time of Cholera, The Autumn of the Patriarch, Of Love and Other Demons, and The General in His Labyrinth, about Simon Bolivar. His most recent work, News of a Kidnapping, published in 1996, is a piece of journalistic nonfiction. Prolific and versatile, Garcia Marquez has endured for half a century and earned himself an honored place in world literature. Though not as well known as his novels, his short stories make for particularly fascinating reading. His first... ...entence conjures imagery of the Garden of Eden, and implies that since that time, man has lived in a meaningless, disoriented fog of self-absorption. Though perhaps not as accomplished as his fine novels, the early short stories of Gabriel Garcia Marquez accurately embody the atmosphere of the 20th century. His Kafkaesqe visions deftly blur the line between the real and the unreal, the physical and the imaginary. The psychological and philosophical torment of his characters reverberates throughout the work of many other modern authors, and these stories serve as an auspicious beginning to a remarkable career in world literature. Works Cited Garcia Marquez, Gabriel. "Eva Is Inside Her Cat." Collected Stories. Cambridge: Harper & Row, 1984. 3-12. Garcia Marquez, Gabriel. "The Third Resignation." Collected Stories. Cambridge: Harper & Row, 1984. 23-34.

Free Affirmative Action Essays - Affirmative Action is Discrimination :: affirmative action argumentative persuasive

Affirmative Action is Discrimination Affirmative action is a plan designed to end discrimination by guaranteeing minorities will be hired, regardless of race or gender. While our country hires such groups based upon these guarantees, the qualifications of such people are occasionally overlooked. Many believe that affirmative action is a very effective plan; however, the population which opposes such action frequently includes people of various minorities, as well as many others who have been wronged by this plan In several cases, this plan causes minorities to be perceived as being under-qualified when hired; in addition, it also causes a new minority, the white male. Our government must acknowledge the fact that affirmative action is not putting an end to discrimination; in all actuality, this plan has succeeded in creating new minorities, and more reasons for discrimination. Affirmative action frequently causes qualified employees to be looked down upon because some believe them to be "affirmative action hires". Two of my female relatives are currently on the police force; as a result, I have encountered many discriminatory comments pertaining to their positions. The first remark I usually receive suggests that they were hired for their position solely based on gender. Another comment which I usually receive is, "Well, being a woman probably didn't hurt their resume." Both of my relatives are very good at their jobs; one was even on the popular television show, Cops. Neither of them are "wimps", yet most males look down upon them as being hired because of affirmative action. This type of criticism is received by many minorities holding good jobs, whether they are qualified or not. To quote William Reynolds, assistant attorney general in the civil rights division: In many cases, affirmative action takes away from legitimate minority success. People look at the black banker downtown who has made it on his own and say, "He got his job because of affirmative action." Or, an employer hires a few talented minority people who would have succeeded anyway and says, "Those are my affirmative-action hires." (26) In this particular case, affirmative action may, or may not, have been the reason for hiring, yet that is what most perceive.

Senior Science Half Yearly Revision

Senior Science Half-Yearly Revision 1. Surface tension – A property of the surface of a liquid. It is what causes the surface portion of liquid to be attracted to another surface, such as that of another portion of liquid. Surface tension is caused by cohesion (the attraction of molecules to like molecules). Since the molecules on the surface of the liquid are not surrounded by like molecules on all sides, they are more attracted to their neighbours on the surface. Mercury has a high surface tension. The meniscus of water is concave whilst the meniscus of mercury is convex. When a water strider is on the surface of the fluid, the surface under tension will behave like an elastic membrane. There will be a small depression on the surface of the water. The vertical components of the forces by the molecules on the object will balance out the weight of the object. 2. Biomaterials are special materials that are biocompatible. They are able to function in contact with the living tissue with minimal rejection from the body. A biomedical device are implants that are engineered from biomaterial and designed to perform specific functions of the body. Titanium alloy – low-density, non-toxic, biocompatible, strong, and non-corrosive. Plastics (polymers) – biocompatible, not-toxic, non-corrosive, smooth, flexible, and low-density. 3. Muscles – Muscles look like bundles of pale pink tissue which pull the bone. Tendons – Tendons are shiny white tissues at the ends of the muscles that attach muscles to bones. Ligaments – Ligaments connect bones to other bones at joints. They look like a shiny white covering of the joint surfaces. Cartilage – Between the bones is another shiny white material that is slippery. This is cartilage, which helps the bones move without grinding against one another, or without causing trauma. 4. Why is it important for detergents to be biodegradable – Non-biodegradable detergents could build up in waterways and cause significant and long-term damage. Biodegradable can be broken down by the action of living things like bacteria and other microbes. 5. Transdermal Patches – Slow and steady drug release directly into the bloodstream is the main benefit of skin patches. The drug is encased in a polymer which slowly releases the drug. E. g. Nicotine patches. Subdermal Implants – Devices implanted under the skin are also being developed to deliver drugs at a controlled rate. E. g. Contraceptives. It consists of six flexible silicon tubes filled with a five-year supply of the contraceptive hormone. It is implanted in the upper arm, and small amounts of the hormone continuously seep through the permeable tubes into the bloodstream. 6. Water is important in making medicines because generally, the more water soluble a drug, the quicker will be its absorption. It can be administered orally (as solutions, or in capsules or tablets) and by injection. Water acts as a solvent. . What causes the sound of a heartbeat – The first heart sound (lub) is caused by the acceleration and deceleration of blood and a vibration of the heart at the time of the closure of the tricuspid and mitral valves. The second heart sound (dub) is caused by the same acceleration and deceleration of blood and vibrations at the time of closure of the pulmonic an d aortic valves. Basically, the sound comes from the heart valves closing. 8. Surfactants are wetting agents that lower the surface tension of a liquid, allowing easier spreading, and lower the interfacial tension between two liquids. Surfactants improve water's ability to wet things, spread over surfaces, and seep into dirty clothes fibres. One end of their molecule is attracted to water, while the other end is attracted to dirt and grease. So the surfactant molecules help water to get a hold of grease, break it up, and wash it away. Soaps and detergents are both emulsifying agents and surfactants. 9. Colloid – a type of mixture in which one substance is dispersed evenly throughout another. Particles that remain suspended for a long time. Suspension – a mixture containing particles that settle out or form layers. Particles that settle out or form layers. Solute – the substance to be dissolved. Solvent – the substance in which to be dissolved in. Solution – a group of molecules that are mixed up in a completely even distribution. Dissolved substances. Mixture – is when two or more different substances are mixed together but not combined chemically. 10. Non-invasive medical techniques – X-ray and Ultrasound. Advantages – does make an incision into the skin and short or no hospital stay. Disadvantages – may not be able to detect all problems. Minimally invasive – Keyhole surgery and Angioplasty. Advantages – get a detailed diagnostic report. Disadvantages – long hospital stay. 11. Hydrophilic – refers to a physical property of a molecule that can transiently bond with water (H2O) through hydrogen bonding. Heads stick in the water, tails stick out of the water. Hydrophobic – is the physical property of a molecule that is repelled from a mass of water. Tails stick in the water, heads stick out of the water. 12. If plaque or fats get deposited in the arteries, it slowly blocks blood from flowing freely to the heart. Plaque deposits that have built up inside arteries can be reduced by the technique called angioplasty. An empty and collapsed balloon on a guide wire, known as a balloon catheter, is passed into the narrowed locations and then inflated to a fixed size. The balloon crushes the fatty deposits, so opening up the blood vessel to improved flow, and the balloon is then collapsed and withdrawn. 13. Lubricants: Use – Reduces friction between moving parts. Precautions – Some are flammable-keep away from flames. Pesticides: Use – Kills pests. Precautions – Toxic-do not swallow, inhale or spill on skin. Solvents: Use – Dissolves dirt on clothes, turpentine to clean paintbrushes, oven cleaners to dissolve fat. Precautions – Some are flammable and toxic. Drain and oven cleaners are corrosive and will burn skin badly. Do not swallow, inhale or spill on skin. Cosmetics: Use – Perfumes to produce a fragrant and pleasant scent. Make-up to change appearance. Hair gel to change a particular hairstyle. Precautions – May cause an allergic reaction in susceptible people. Sprays may be dangerous to inhale. Preservatives: Use – Prevent bacteria growing in food. Precautions – May cause illness if eaten. Sulphur dioxide may cause asthma. May cause learning difficulties. 14. Diagram of the Heart 15. Parts of the Digestive System 16. The pH of the stomach is between 2 -3. This acidic condition will help kill bacteria and mix the food with digestive juices. The pH of the small intestine is between 7. 5-8. This alkaline condition helps in complete digestion and absorption of the food. 17. Role of skin – Helps maintain a constant body temperature. Micro-flora – Protects the body from disease. 18. Water-soluble vitamins: 8 B vitamins and vitamin C. Fat-soluble vitamins: Vitamins A, D, E and K. Water-soluble vitamins dissolve easily in water, and in general, are readily excreted from the body, to the degree that urinary output is a strong predictor of vitamin consumption. Because they are not readily stored, consistent daily intake is important. Fat-soluble vitamins are absorbed through the intestinal tract with the help of lipids (fats). They are more likely to accumulate in the body.